The ‘S’ and ‘W’ of hot-melt adhesive coating and ultrasonic cutting on Eas Pocket Label Tag

Eas pocket label tag is known as one of the security products to be used on garment clothing for retail stores anti-theft. The specialty of such kind of security label tag that different from normal hard tag is that it is more suitable for source tagging that to be tagging at source of manufacturing, and most importantly, cost-effective.

The security label tag is with Eas alarming soft label coated inside with fabric pocket, to be sewn on clothes. And how to make the alarming sensor soft label being coated with the fabric pocket? The normal and traditional production technics of the Eas pocket label tag is hot-melt adhesive coating on the fabric with the sensor alarming soft label.

Hot-melt adhesive glue is a kind of glue that does not have harm on the environment, and the glue is solid state in ordinary temperature, like massive, layer, strip or granular, which makes it convenient for easy package, storage, transport and usage. Moreover, when the glue is being hot-melt to coating on fabric, it can fastly stick and coat when the glue is cooling and curing. This makes the hot-melt adhesive glue quite fit for auto production line with high manufacturing efficiency. Because of these advantages of the hot-melt glue, therefore it’s widely and mostly used for Eas security pocket label tag’s manufacturing.

While at the same time, using hot-melt adhesive for security pocket label tag coating also has its own defects.

1. Not great heat resistance and not strong enough adhesiveness; Have high requirement on hot-melting and coating equipment.
2. Some of the hot-melt adhesive glue will easily turn to yellow when temperature is over 30℃, and it will be yellowing the fabric as well if in this case.
3. The fabric can be wrinkle during hot-melt adhesive coating, thus the high requirement on coating equipment.
4. The hot-melt adhesive coating fabric can be too stiff for sewing machine needle to pass through and has certain damage on sewing needle.
5. Coating cost is a bit too high to manufacture with hot-melt adhesive glue.
6. The fabric material will easily stick on the cutter because of the glue.

Due to the above listed defects of using hot-melt adhesive glue for security pocket tag coating, security pocket tag manufactures can receive oftenly claims from garment factories for not easy for sewing needle to pass through the pocket tag or from garment retailers that the yellowing on the fabric making their new clothes with stains and so on.

Based on the above facts and situation, security tag supplier has found out another better solution to solve the problems——Ultrasonic cutting technics.

Ultrasonic cutting is totally different from traditional cutting. Ultrasonic cutting is to use the power of ultrasonic transducer to heat and melt the cutting fabric material so fast as for cutting off. So ultrasonic cutting does not need sharp cutter edge or very strong pressure, and will not break or damage the cutting fabric edge. In this case the cutting sealing edge on the fabric will not have rough selvage, creases, silk running or laddering and so on.

Another big advantage of ultrasonic cutting is that, it fuses the fabric cutting part and automatically seals the cutting edge quite well when cutting on the fabric, avoiding fabric sealing edge turning loose. What’s more, the fabric material will not stick on the cutter even after ultrasonic fusing, which in some way to improve the cutting efficiency. And clothing factories do not need to worry about the damage on sewing machines needle when sew the label tag on.

The manufacturing efficiency is much higher with ultrasonic cutting technics comparing to the hot-melt adhesive coating so it’s now widely used by security tag manufactures. Ultrasonic cutting manufacturing can increase the production speed, expand production capacity and most importantly, highly reduce cost.

 

Meet TrustTag at ISC WEST 2018 in Las Vegas

 

Dear Customer,

As ISC WEST (The International Security Conference & Exposition) is taking place soon in Las Vegas, NV, USA. We hereby sincerely invite you to visit our booth#21135 at the SANDS EXPO CENTER on April 11-13, 2018.

Since the company’s founding in 2004, TrustTag has focused on solving the problem of retail theft with various solutions while anticipating the needs of retailers. Leading retailers worldwide have been using TrustTag’s innovative and high quality EAS&RFID retail security products to help decrease shrinkage, enhance inventory management, and improve efficiency as well as customers experience. What’s more, by taking advantage of TrustTag’s Source Tagging solution, retailers will be able to protect and keep track of their merchandise throughout the supply chain.

Interested in attending the show and learn more about our solutions? Please click here to register for a FREE Expo Pass offered by TrustTag today. We look forward to meeting you at the show to communicate face to face soon!

Sincerely,

Simon Shi(President)

TrustTag

 

First simple look at Source Tagging

Comparing to traditional tagging and recirculation of reusable hard tags, today we are more attracted by source tagging solution in Electronic Article Surveillance (EAS), which emerged like 20 yeras ago. Source tagging solution is the process of embedding security label into any packaging or into the merchant itself at the source of manufacturing to protect the item from shoplifting at retail places.

Source tagging now is widely used in apparel & fashion accessories, electronics, food & beverage, health & beauty for the most part, and some other categories. And it will continue to expand and increase focus in the near future.

Now you still have no idea about how source tagging works in loss prevention? No worry, let us explain more.

Source Tagging is the process of despatching the EAS security tags or labels from tags manufacturer to the point of merchandise manufacturer, for example, garments, cosmetics, electronics, food, beverages and so on. The source tag will be embedded into the item itself during manufacturing at the sourcing place. Completed merchandise with source tag is shipped and despatched at the stores and being placed on sales floor. Through out all this process, retailers can reduce in-store labor costs incurred from applying security labels or hard tags inside the store and get complete reliability of the merchandise tagging.

To catch up with the development, TrustTag has devoted itself to source tagging solution for retail loss prenvetion to help retailers increase sales, solve shrink issues, and optimize store labor.

Wanna know more on retail source tagging, please follow us on LinkedIn, Twitter or YouTube Channel.

Holiday Notice

TrustTag office will be closed during Chinese New Year Holiday Feb.11-22, 2018. If you need anything, just leave a message and we will get in touch with you as soon as we are back from the holiday. Sorry for any inconvenience.

Wish you good fortune in the new year of 2018!

How Powerful Big Data Can Be to Retailers

Starting from the 18^th centuries, the way that how people use energy resources to drastically improve the efficiency has marked each industrial revolution. Coal along with the development of the steam engine, played central roles in the First Industrial Revolution. And it was oil and electricity to creat mass production in the Second Industrial Revolution. When it comes to the Third Industrial Revolution, we can think of nuclear energy, but it was also known as the Digital Revolution, in which internet just debuted in digital world and made the world connected.

We are now under the influence of the Fourth Industrial Revolution, which builds on the Digital Revolution by emerging technology breakthroughs in numerous fields like robotics, artificial intelligence, quantum computing and the Internet of Things. And for most of these, they rely a lot on one thing-big data, which is also regarded as the new form of “energy resource” in the new industrial revolution.

Jack Ma, founder of Alibaba Group, which has established the biggest e-commerce platform in China, used to tell a joke in his speech, “Do you know women living in which provinces in China have the biggest bra sizes and which provinces have the smallest in average? I know them all!” Beyond questions, other than this, Ma knows much more private things because Alibaba has the biggest database in China that has recorded the shopping habits of 500million users for over 10years.

Despite of the joke, Alibaba actually dig this deeper according to their database and found a curious trend: Women who bought larger bra sizes also tended to spend more online. As a result, Alibaba was able to target and analyze on different spending power and do better on tailored offers.

Another interesting story would be Walmart’s sales on diapers and beer, between which, there was a positive correlation when they analyzed the sales data. After some research, Walmart found out why. A man who was asked by his wife to buy a pack of diapers on his way home from work, would always fetch a pack of beer for himself to enjoy and relex on the couch after the long day, forgetting about the noise from the babies for a while. Seeing that, Walmart move the beer next to the diapers, and even make them a combo package for a better deal. As a result, the sales of both increased by 35%.

Other than the internal data, many retailers could also take advantage of external data to adjust their strategy. For example, when they find out there are hot keywords of some candies or hand spinner on twitter, facebook, instagram, retailers would increase the stock and put them in obvious shelf. Likewise, they would also adjust the supplies of some products according to the weather and traffic reports.

As for above examples, retailers are analyzing simple data to help with the sales. Still, they are just the tip of an iceberg, because the data they could use can be even more high-volume, high-velocity and high-variety. That is the so called big data, which is information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision-making, and process automation. For retailers, big data will definitely help optimize supply chain logistics, improve store layouts, customize recommendation, improve customer experience and boost the sales in the end.

So how can retailers obtain more valuable data on their own? Why not start with getting TrustTag’s RFID tags to the products and making them smart throughout the whole process. The efficiency will be highly improved with the RFID technology due to location-based data, smarter inventory checking and faster check out process(TrustTag is also offering Self-Checkout Solution for retailers). If you are using our RFID tags for Source Tagging, you will even be able to keep track of the products from the factory, through distribution, warehouse and finally to the sales floor as our RFID tags will obtain more and more information in the process of source tagging. And the more the data are used, the more valuable and powerful they will become!

If you are interested in learning more about retails in the new era, please stay tuned for upcoming articles in our series of “New Retail, New Ideas”, which will explore details of specific technologies in new retail.

A Brief Introduction to RFID

RFID, which is the abbreviation of Radio Frequency Identification, is an automatic identification technology widely used in logistics, retail, library, traffic, asset management, animal identification, etc.

RFID consists of the tag, the reader and the antenna. Tag is made up of the coupling element and the chip. The most important point is that every each tag has its own unique EPC(Electronic Product Code). The RFID reader can be hand-held or fixed device. The antenna plays a role of being a transmitter who transmits the signals between the tag and the reader.

So how RFID works? Actually it’s not so complicated. When the tag enter into the magnetic field, it receives the radiation signals from the reader. Based on the energy the tag obtains from the induced current, and then it sends out the chip information which has been stored inside the chip. This is about the passive tag. Another way is that the tag can sends out the signals actively, which is for the active tag. After the tag sends out the signals to the reader, the reader decodes the chip information to the central information system for the data.

As we introduce at the beginning, the RFID technology has been and will be used more and more popular in logistics, retail, library, traffic, asset management, animal identification and varieties of other fields. What’s the advantages make RFID so popular and practical in a great number of fields? Usually, people compare RFID with the traditional barcode since both of them are use for tracking the things in a fast and accurate way. But RFID shares more advantages than the traditional barcode from the below aspects:

1. Fast scanning

Only one barcode can be scanned at one time. However, the RFID reader can identify many RFID tags at one time.

2. Anti-stain and Wear resistance

The traditional barcode is on the paper so it’s to be stained by water or oil. RFID has well resistance to those things. Besides, RFID is not easy to be damaged as it runs in a ways of writing the data into the chips.

3. Being reusable

The RFID tag can be added, modified or deleted for many times with large memory.

4. Penetrability

RFID can identify the tag through paper or plastic or other non-metal materials while the barcode can only be identified only when there is no blocking.

5. Safety

The RFID chips are loaded with electronic information and they are protected by code so the chip information are difficult to be altered.

RFID technology helps to effectively increase the efficiency of goods management, information management and logistics management especially in retail industry, let’s see!

Battery Replaceable Alarming Cable Lock ET-E008

If you have been using any alarming tags, you may find it unsatisfactory to your usage. First of all, main problem of alarming tags in the market currently is that the battery dies quickly and you will have to abandon them afterwards as you can’t replace the battery.

The other problem that alarming tag users complain a lot is that the lanyards are not secured enough for high end products, not to mention about deterring shoplifters.

To solve these problems, we have done a lot of research and developed a new alarming tag to meet customers’ need. So here comes TrustTag’s ET-E008 Battery Replaceable Alarming Cable Lock, which is also more secured and deterrent with heavy duty coated steel lanyard.

This is a great improvement on the series of Alarming Tags , which always come with battery that doesn’t last long enough. Even most manufacturers claim that the battery life can last for 3 years, but wait until the end user are using it, the battery life would run out much quicker than they expected.

Moreover, TrustTag’s new alarming tag is more environment-friendly as they are battery replaceable and reusable with strong housing.

So how to replace the battery of TrustTag’s ET-E008? It is simple and convenient just using a small stick like screw driver. You can replace the battery in only 15 seconds! Check out the 15 seconds video below on Youtube https://youtu.be/W1hFNFQ4PJ4. You may think the thieves can then take out the battery and disalarm the alarming tag. The truth is, you can’t reach out to the battery unless the tag is detached! This is another advantage of our alarming tag that we have taken into account during designing.

If you are interested in learning more of our ET-E008 Alarming tag, or more new designs from TrustTag, please visit us our website at www.trusttag.com.