Four Reasons You Need More Than a Great Retail Security Team
Having a competent security team is always a good idea – but is it really enough? Probably not. Find out why below:
The physical impossibility of watching everything at all times
Retail stores, especially those with a huge following, can get really busy, and unless you have a battalion of security personnel to cover every inch of your store, there’s just no way you’ll be able to keep track of everything that happens throughout the day. Needless to say, this provides an opening for shoplifters to strike – which brings us to the next point:
Crafty shoplifters
Seasoned shoplifters would use a wide variety of techniques, like misdirection, teamwork and even persuasion, to get to your products. Unfortunately, even the most experienced security personnel could still fall for these tricks, especially on a very busy day.
The need for evidence in case a theft actually happens
Whenever a theft does actually occur, it means that the culprit managed to get past your security team and staff undetected so it becomes virtually impossible to track them down. No one would know what they look like or what time the incident happened. In fact, no one would even be aware that a theft occurred until someone starts comparing the day’s sales to the number of stocks left. By the time they’re done, the thief would be long gone.
The need for non-intrusive security measures
Sure, you can ask your security team and staff to watch customers more closely, but do you really want to make everyone who comes into your store feel like they’re being suspected of something? Would you be willing to risk driving customers who are actually looking to shop in your store away just to prevent theft?
The solution
All you really need to beef up your store’s security without alienating your customers is a little technology. It doesn’t even matter whether you’re running a clothing store or a general merchandise shop, a good electronic surveillance system (EAS) and some CCTVs would go a long way in keeping would-be shoplifters at bay.
Products with EAS security tags or labels attached to them would automatically trigger an alarm whenever anyone tries to take them out of your store without paying for them first. CCTVs would provide you with video recordings, which you can use as evidence, in case someone manages to actually take an unpaid item out.
At the end of the day, the more varied your security measures are, the better equipped you’ll be at preventing retail theft.
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