Security Seals

Three Ways Security Seals and Safers Improve Customer Experience in Stores

 Your customers are one of your business’ most valuable asset, so keeping them happy should be among your top priorities. One good way to do that is to make their shopping experience as comfortable as possible using security seals and safers.

Let’s take a look at how these tools can help boost customer satisfaction:

They allow customers to inspect the merchandise

While there are customers who come in knowing exactly what they want, there are also those who are undecided and would prefer to look around first. The problem with this is that not all customers want to be followed or bothered while they go around your store looking for something to buy. Leaving them alone, however, exposes your store to the risk of having your products opened and damaged.

So what do you do? Should you forgo security for the sake of sales? Or should you risk losing a sale to prevent losses? Well, the best way to solve this problem is to strike a balance between the two – and a security seal or safer would allow you to do just that.

Unlike traditional display cases that only allow customers to look at a product, seals and safers allow them to actually make contact with it and take a closer look. And if they try to open its packaging, the seal or safer would trigger an alarm, immediately notifying you and your staff of the incident.

They minimize the need for staff assistance

Instead of assigning someone to constantly unlock and lock your display cases every time a customer asks to see a particular product, you can just use a security seal or safer and let the customer inspect it themselves. Doing so allows you to dedicate more manpower to handling more important customer concerns.

They protect your products

Of course, just like any other EAS tool, security seals and safers also help prevent losses. Unlike traditional EAS tags that are more focused on preventing theft, however, they’re designed to keep your products in pristine condition instead. It doesn’t even matter whether your packaging is made with glass, foil or plastic. There are various types of seals and safers that you can use depending on the product you’re selling.

Keep in mind that damaged goods don’t really sell for as much (if at all), so it is crucial that you keep your products from harm – unless you charge your customers for accidentally damaging items in your store, which, unfortunately, is a good way to drive them away.

At the end of the day, if your customers are happy, then you’re more likely to make a sale. So, make it a point to always provide them with a hassle-free shopping experience.